Did you know that the food that we eat also is the largest contributor to water consumption on the planet? In fact, according to UNESCO’s World Water Assesment Program, about 70% of all water drawn from rivers, lakes, and aquifers is utilized for crops, and this number goes up to 90% in developing nations.
Consider this: a conventional head of lettuce produces a water footprint of 65 liters in order to reach your table. 65 liters!! And lets not even dare talk about beef production. The numbers are truly shocking at 15,500 liters per 1 kilogram – enough to fill a small swimming pool.